The Internet has capabilities that are ideal for promoting your next conference. Make your conference marketing more appealing, informative, and easier to respond to--using your Website and these ideas.
1.
Encourage your members to register electronically
Create a registration form they can complete and send immediately by
e-mail, right from your Website. No postage to worry about, no phone
call, no procrastination.
2. Take advantage of the World Wide Web's capabilities
Provide extra multimedia information that can't be included in your
brochures--like sound bites of speakers, tourist maps and photos of
the convention city, detailed information about sessions, or product
previews from vendors.
3. Update schedule, session, and speaker information immediately
By keeping your on-line listings up-to-the-minute, you can simplify
your printed promotions. Just refer your members to your Website for
the latest details.
4. Provide direct links to your hotels and travel partners
Make it easy to set up travel and hotel arrangements! Your members will
certainly appreciate the extra service you're providing for them. You
may even be able to negotiate lower rates with the hotels for a prominent
mention in your on-line conference information.
5. Make your website pay for itself
|
To learn about how O'Connell Meier can generate bright ideas and boost sales for your orgainzation, give Rich Meier a call at 703.739.2266 or send us an e-mail. For a preview of the sales-boosting techniques we use, visit the association section of our bright idea generator. And for an overview of our company, our experience, and our creative and marketing services visit the About OM section. |
