1.
Create an in-box billboard.
Start with a standard (and economical!) 11" x 17" piece, but
fold it in fourths vertically. You end up with a mini-billboard - a
4.25" x 11" piece that literally jumps out of the mailbox!
Use big type reversed out of a solid color background to maximize the
effect
2.
Take postcards
as big as they go.
Who says postcards have to be 4" x 6"? Take them all the way
up to 6" x 11" to create a dramatic, eye-catching piece that
you can still mail for the bulk letter rate.
3.
Start a letter series.
Limited budget? Invest the money you do have in a good copywriter. A
good letter that clearly shows the benefits of what you have to offer
can pay for itself a hundred times over!
4.
Send a last-chance fax.
Your best customers will want to know that the deadline is approaching!(And
that will mean more sales for the next book!)
5.
Try a buckslip.
No money for a brochure? Test a simple buckslip. It's a single piece
of paper about the size of a dollar bill. You can print on one side
or both, using one or two colors. It's the perfect way to highlight
a special discount, an upcoming deadline, or a new offering. You can
slip it into your existing mail as an invoice stuffer, or you can send
it out with a letter.
6.
Stick with the standard.
Who says 8.5" x 11" flyers have to be dull? Go with a paper
stock that's heavy enough to let you do a full bleed of color and you
can create a dramatic brochure quickly and easily. Fold it in half or
in thirds... orient it horizontally or vertically... the right choice
will make all the difference.
7.
Try a mini-brochure.
Everyone's used to seeing full-size pieces... so why not surprise them
with a minature piece? You'll get big bucks attention for a low-budget
price.
8.
Consider pre-printing a shell.
When you need to send regular updates, a shell approach can give you
the impact of full color for a fraction of the cost. Have a professional
designer create a custom shell that leaves blank spaces for the information
that changes regularly. Pre-print enough of the shells to last for a
year, then update them monthly by running through your laser printer
or sending to a quick printer.
|
To learn about how O'Connell Meier can generate bright ideas and boost sales for your orgainzation, give Rich Meier a call at 703.739.2266 or send us an e-mail. For a preview of the sales-boosting techniques we use, visit the association section of our bright idea generator. And for an overview of our company, our experience, and our creative and marketing services visit the About OM section. |
